Project Date of completion: July 2017
To raise awareness about urinary incontinence in African-American women, Always Discreet asked Motormouth Multimedia to devise and implement a digital communications strategy.
Motormouth Multimedia produced an informative and engaging content to promote Always Discreet, including a blog post, social media posts and a video. Motormouth Multimedia also executed a plan to amplify the content through contests and online influencers.
One Facebook post yielded 5,000 video views, more than 100 comments and 40 shares! The campaign shed light on an unknown fact–one-in-two women of color suffer from some form of leakage.
- Community Engagement
- Social Media