Greater Pittsburgh Nonprofit Partnership (GPNP)
Project Date of completion: October 2017
Greater Pittsburgh Nonprofit Partnership (GPNP), a coalition of 500 nonprofit organizations working together to strengthen the region, asked Motormouth Multimedia to help unify the voice of nonprofits to leverage their power at the 2017 summit.
Motormouth Multimedia designed and implemented a comprehensive social media marketing strategy to increase visibility of the summit and expand GPNP’s online audiences. The plan included a pop up photography studio and an influencer marketing campaign. To give back to the civic community, Motormouth Multimedia donated time and talent to facilitate a free workshop entitled Champagne Communications on a Beer Budget.
Motormouth Multimedia significantly increased visibility of the 2017 GPNP summit and expanded the organization’s audience. #GPNPSummit trended as the #1 hashtag in the Pittsburgh region for 48-hours, delivering messages to more than 6.3 million timelines. Twitter gained 245 new followers, and Facebook gained 750+ new fans as well as 1,400+ engagements. The number of messages @GPNPpgh sent received increased by 1,814.3%.
- Community Engagement
- Influencer Marketing
- Social Media Management