Project Date of completion: September 2018
Healthy Ride contacted Motor Mouth Multimedia to create a targeted marketing strategy in an effort to increase awareness and gain feedback about its bike share expansion, specifically in the Hill District, Homewood and Larimer.
Motor Mouth Multimedia designed and implemented digital communications and community engagement strategies, which included an editorial calendar, live Facebook videos, blog posts and neighborhood directories. To put a familiar face on the campaign, Motor Mouth captured neighborhood narratives. The #RideWithUs series told visual stories of residents who bike and make the community a great place to live, work and play.
The campaign increased visibility about Healthy Ride’s reliable, convenient and affordable transportation for all, no matter your zip code, gender or race. It also connected Healthy Ride to key community members and trusted influencers. Additionally, Healthy Ride’s Facebook audience grew by more than 600 local fans.
- Communications Consulting
- Community Outreach
- Graphic Design
- Influencer Marketing
- Social Media Marketing