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There is now a $300 billion opportunity in serving the Black consumer market. From television and social media to music and fashion, Black culture significantly influences society. Some brands are beginning to recognize how crucial it is to attract this demographic beyond one-off campaigns for Black History Month or Juneteenth. 

Human-Centric Marketing is not a new strategy, however the communication's approach is gaining traction, in the wake of COVID-19 and the rise of anti-Black violence.

Is your brand using QR codes to connect with your audience? While QR Codes are not new, they are making a comeback. Recently, QR Codes have become a way to minimize physical contact, particularly due to the pandemic, and still reach target audiences. Traditional touch points, such as ordering from a physical menu, can become digital experiences.