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  Disclosure: This article addresses how companies can authentically engage with the Black community. We realize that each member of this demographic is unique, and a one size fits all approach won’t reach everyone. Building trustworthy relationships while building your brand is the key to unlocking this market.  For decades, Black people have been left...

Human-Centric Marketing is not a new strategy, however the communication's approach is gaining traction, in the wake of COVID-19 and the rise of anti-Black violence.

Is your brand using QR codes to connect with your audience? While QR Codes are not new, they are making a comeback. Recently, QR Codes have become a way to minimize physical contact, particularly due to the pandemic, and still reach target audiences. Traditional touch points, such as ordering from a physical menu, can become digital experiences.